About

The girl behind the brand?

About DIY Home Decor Craft Design

“We are made for a life off purpose. Not performance”

My name is Cajsa and I am a Swedish creative who is all about DIYs, home decor, and design. I want to share my passion for arts and crafts with others and find out if you actually can earn a living by doing what you love. If you also happen to love arts and crafts your in the right place! Nothing makes me happier than to create things, and the most important thing for me is creativity itself. I never feel as full of purpose as when I am designing or building something new. I am on my way to building a beautiful life that I love, it is not a straight path, but together I am sure we will get there!


A space dedicated to the love of DIY, Home Decor, Crafts & Design.


What is my Mission?

My mission is to build a beautiful life! It is as simple as that, I also want to help others build beautiful homes so they too can live simpler lives. I will use every tool and resource available to me on this quest. So buckle up and join me on my journey here!


The story behind SelectedCrafts

The idea behind this brand began when I moved to Germany. I had moved a lot in the past and I felt unsure of what I wanted to do next. I already knew that I wanted to do something that reflects who I am 100%. So I started building the SelectedCraftsStore, not only to show my work but as something that I bring with me wherever I go in the future. You can read more about how it all started in this blog post.

I started the SelectedCrafts brand to be able to share my ideas, designs, and art with you. I wanted to create designs that spark a little bit of joy and are easy to bring into any home or decor. 

If you are wondering what makes me so special? How about the fact that I make EVERYTHING you find here 100% myself. Every design, illustration, or watercolor that’s used in my products is created by me. I put a lot of care into every design and I take great pride in my designs.


SelectedCrafts should feel like a digital version of an old-time general store, friendly, reliable, and helpful. It is important to me that you have a pleasant time here, so I would love it if you reach out to me with any questions or thoughts.


Welcome to a place of craft and creativity!


Contact me



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